2026
owning growth for tech startups
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growth @ composio
own all things social media, 150M impressions & 100 creators managed in less than 3 months
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founder @ alert creative
social media consulting for leading tech startups
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cs @ uwaterloo
going to class and acing my exams (maybe)
2025
pivoting from influencers to tech
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growth @ lindy
advised company's socials, built creator program with 100+ creators
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founder @ alert creative
went from working with influencers like tarayummy, jake webber, & connor sinann, to tech companies like cluely & a16z
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founder @ playcreate
70M impressions in 10 videos, 5-figure revenue
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cs @ uwaterloo
graduated high school, started my first year at canada's most prestigious undergrad program
2024
getting really good at going viral consistently
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founder @ alert creative
worked with 100+ influencers, helping with social media strategy and production
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made my first 6-figures off the internet
from a mix of agency revenue, social media accounts, and investments
2023
starting to make significant money off the internet
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founder @ alert creative
worked with my first client with 1M+ followers
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quit video games
spent too much time grinding fortnite and valorant, so i quit
2022
working with influencers and learning the craft
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editing for influencers
started to work with influencers after i made $10k editing fortnite montages
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social media strategy
got into studying why videos go viral, ran some of my own experiments
2021
my first taste of social media (fortnite?)
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editing fortnite montages
learned how to make videos, and earned my first dollar off the internet
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started high school
went from a middle schooler to a high schooler
all-time impressions
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