2026

owning growth for tech startups

  • growth @ composio

    own all things social media, 150M impressions & 100 creators managed in less than 3 months

  • founder @ alert creative

    social media consulting for leading tech startups

  • cs @ uwaterloo

    going to class and acing my exams (maybe)

2025

pivoting from influencers to tech

  • growth @ lindy

    advised company's socials, built creator program with 100+ creators

  • founder @ alert creative

    went from working with influencers like tarayummy, jake webber, & connor sinann, to tech companies like cluely & a16z

  • founder @ playcreate

    70M impressions in 10 videos, 5-figure revenue

  • cs @ uwaterloo

    graduated high school, started my first year at canada's most prestigious undergrad program

2024

getting really good at going viral consistently

  • founder @ alert creative

    worked with 100+ influencers, helping with social media strategy and production

  • made my first 6-figures off the internet

    from a mix of agency revenue, social media accounts, and investments

2023

starting to make significant money off the internet

  • founder @ alert creative

    worked with my first client with 1M+ followers

  • quit video games

    spent too much time grinding fortnite and valorant, so i quit

2022

working with influencers and learning the craft

  • editing for influencers

    started to work with influencers after i made $10k editing fortnite montages

  • social media strategy

    got into studying why videos go viral, ran some of my own experiments

2021

my first taste of social media (fortnite?)

  • editing fortnite montages

    learned how to make videos, and earned my first dollar off the internet

  • started high school

    went from a middle schooler to a high schooler

all-time impressions